"Otef" is a tribute project to the towns and villages around Gaza and the northern region that have suffered the most severe damage since the October 7 attack and the struggle for their rehabilitation is only just beginning. We see in these settlements a story of action and hope, an Israeli story. Inspired by the history and heritage of the moshavim, development towns and kibbutzim, we designed T-shirts for 23 settlements, with the understanding that since then and forever and especially now, we are all partners in fate. We are all part of a story that continues to be written. The project is a collaboration between the Brothers Restaurant and the Kon brand.

All profits from the sale of the shirts will be donated to Resilience Centers and the Atid Laotef organization , which work in the field of coping with trauma and the recovery of communities in the surrounding areas and the north.